NBTC’s Report on Digital TV Market Situation in December 2015 Reveals Increasing Commercial Value of 21 Digital TV Channels by 67.96% While Free TV Decreased by 12.87% Comparing to Previous Year

Mr. Takorn Tantasith, Secretary of the National Broadcasting and Telecommunications Commission (NBTC Secretary), revealed the report on digital terrestrial television market situation in August 2015 prepared by Broadcasting Policy and Academic Bureau of the Office of the NBTC that the overall market value of digital terrestrial television industry (January – November) is equal to Bt 72,587 million which can be divided into original channels totaling Bt 53,175 million and new channels totaling Bt 19,412 million, or 73.26% and 26.74 % of the overall market value, respectively. When compared to the same period in the previous year (November 2014), the market value of original channels dropped by 8.17% whereas the market value of new channels increased by 28.22%. In spite of the overall declining commercial value in the previous year due to economic downfall, the commercial value of new channels had increased to as high as 67.96% comparing to the previous year. This is due to the rising number of digital TV viewers which led to higher commercial budget among digital TV channels. Meanwhile, the commercial value of six Free TV channels had decreased by 12.87% comparing to the previous year.         

The ratings of digital Free TV channels are as follow: CH 5 = 0.071, NBT = 0.046, ThaiPBS =  0.122, Thai Parliament TV = 0.001, 3FAMILY = 0.132, MCOT KIDS & FAMILY = 0.029, MVTV FAMILY = 0.000, TNN24 = 0.051, THAI TV = 0.000, NEW TV = 0.060, SPRING NEWS = 0.050, BRIGHT TV = 0.025, VOICE TV = 0.022, NATION = 0.057, WORKPOINT TV = 0.590, TRUE4U = 0.134, GMM CHANNEL = 0.076, NOW TV = 0.061, CH8 = 0.449, 3SD = 0.220, MONO 29 = 0.373, MCOT HD = 0.183, ONE HD = 0.246, THAIRATH TV = 0.120, 3 HD = 1.876, AMARIN TV = 0.072, 7 HD = 2.305 and PPTV = 0.081.

Mr. Takorn also added that higher ratings among new channels can be expected, especially in the case of live sports programs such as football and Thai boxing. In addition, talents show like Chingcha Sawan or Golden Microphone also showed high ratings due to its popularity on original Free TV channels.  

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